Shopping Cart
The word AWEAR is derived from the words "aware" and "to wear". We are the first consciousness expanding fashion label!
We are not politically orientated, rather "unpolitically correct". We are a group of independent free thinkers who are wide awake and perceive the happenings in our world to be extremely critical.
We also believe that there are different levels of consciousness in today’s society and a lot of very important issues pass many individuals by completely unnoticed. This is where we come in. We want to address those issues. Some issues of greater importance will be given additional attention by publishing well researched essays on our blog. Those essays will very likely tell a completely different story than what you might have heared in the mass media but will be far away from any so called "conspiracy theories". Although some of those theories are much closer to the truth than one might imagine.
Our designs will never be outdated or old fashioned as long as these issues are present. Sadly, our world is not just full of peace, fun, honesty and fuzziness. Most people in charge on this planet belong to a breed of self-serving deceivers. We do not believe anything they want to make us believe. Our designs express just that.
If you don’t care, you are wrong for this site. If you do, a warm welcome to you and have a good time browsing our shirt designs.
Now you may ask yourself: "Yeah, great but what’s the goal here? Nothing’s gonna change anyway dude... "
That’s not true - although we did not set out to change the world or set off a violent revolution. Our aim is to raise the above mentioned level of consciousness or awareness. The only way to change this world is by starting to change yourself. The more knowledge you have the clearer many things become and the more conscious your decisions will be.
Stop following and start leading. Start leading means making your own decisions and being responsible for the consequences. It also means to stop blaming everybody else for whatever good or bad is happening in your life.
If anyone out there suddenly becomes aware or "awear" of any issue addressed herein we have achieved our goal!
Villach / Vienna, 10.02.2010